The Ecumen website's About Us page says:

Ecumen provides mobile content with a reassurance that we will not act in any way that is unethical. We aim to enable Christians to express and develop their faith, whilst giving our customers the confidence that the material we provide is family friendly and free from offensive content.

We provide such items as ringtones (many of which are derived from popular or contemporary Christian music or worship songs), wallpapers, screensavers and other graphics with Christian themes or motifs, family friendly games and daily Bible readings.

To ensure our customers have confidence in our products and services, we operate according to our SAFE criteria.

Ecumen is a service provided by Teimlo Ltd., a company based in South Wales, UK. We supply Christian Mobile Content both directly and through our partners. We conform to the standards of behaviour set out by the Mobile Marketing Association.

Like it says on the page, they provide Christian content to your mobile - assuming you live in the UK. For 25p a day, they will SMS you a Bible Reading. Obviously this is nothing like the iPocketBible in the range of functionality, but this doesn't rely on having an iPhone.

I will be really curious to find out if this service catches on, and whether they'll expand it to other countries.